Tourist information center Of Nový Jičín

UNIQUE DESIGN CYCLE PATH
On this cycle path you will find "majtky", "cukle" and "fajsel" or a cartoon dictionary of Moravian-Silesian dialect by designer Radek Leskovjan

In the vast majority of cases, a cycle path is a rather dull strip of asphalt winding through the landscape, with one purpose, to get cyclists from point A to point B. Designer Radek Leskovjan, owner of the Czech iconic T-shirt brand UAX!, in cooperation with the mayor of Jeseník nad Odrou, Tomáš Machýček, the mayor of Vražné Gabriela Grzegorzová and with the support of the SFDI and the Moravian-Silesian Region decided to do something extra. And so a unique project was created, which is unparalleled in Central Europe. From the second half of June 2021, the original cartoon dictionary of the Moravian-Silesian dialect will decorate the new 4.8 km long cycle path leading from Jeseník nad Odra to Vražný.

"I am a local patriot. I grew up in Jeseník nad Odrou and now I live nearby with my family. I am not indifferent to what is here and what we walk around. A bench, a path, a canal - these are ordinary things for people, but if a designer gets hold of it, even that public space can be beautiful. It doesn't have to be art right away, but just things that are distinctive and nice to look at," comments designer Radek Leskovjan on his work on the project. "For me, it's a matter of the heart and it's absolutely perfect cooperation with the local mayor, municipalities and the region."

AND NOW YOU UNDERSTAND US IN THE MORAVIAN-SILESIAN REGION...
On the 2.5 metre wide asphalt surface, where the human eye normally slips for purely navigational reasons, or when avoiding a small obstacle such as a pebble, a stick or another cyclist, are "printed" expressions typical of the dialect of the Moravian-Silesian region with explanatory pictures. In three places you will find the dictionary in its entirety, and individual entries are scattered throughout. During the ride, you can not only admire the surrounding landscape, but also have fun and, of course, learn what a kokino, kelňa or kisňa is. Not only will you be richer with new experiences, but you will also know for sure how to help a lady who can't reach the "kobzole" in the shop, what to check when you hear a "nerd" looking at you, and that if someone wants to "burp" near you, you should quickly step aside...

IT IS NOT FOR NOTHING THAT THEY SAY "AS MANY LANGUAGES AS YOU KNOW, SO MANY TIMES YOU ARE HUMAN..."
"We posted on our social networks that we were going to do something like this and people immediately started posting, everyone shared it, commented on it, it was a huge hit. So what we didn't already have, people filled in. Originally it was supposed to be a limited edition within the UAX! brand, but it caught on very well, so we expanded the print to other products," Radek Leskovjan describes the creation of the Moravian-Silesian dictionary. "The whole region has adopted this dictionary print as their own, so even our governor wears it and marketing people have it as gifts for visitors."

"WORKING WITH PUBLIC SPACE CAN BE DONE DIFFERENTLY."
"Ordinary municipalities are showing that working with public space can be done differently, and dare I say better. It's not about the size of the town, but how enlightened its leadership is. Here, fortunately, the mayor is enlightened, and even though he's been there 30 years, he's not some pompous dude who doesn't take any crap from anyone. On the contrary, he and the mayors of the surrounding municipalities are inspired by our "outside view", they consult with us and what is more, they finish the projects," Radek Leskovjan praises the cooperation on the cycle path.

"Most of the municipalities would like to continue to establish other cycle paths, even with different, natural surfaces and terrains," adds Radek Leskovjan. "In the future, if the connecting dead spots where trails are still missing are connected, we could cycle from the Jeseníky Mountains to the Beskydy Mountains with our children along a beautiful, safe cycle path. And that is wonderful. That's what we want to fight for."

Come to the new cycle path for new experiences and tune in to the Moravian-Silesian wave with original prints from Radek Leskovjan's workshop.

More information can be found at the following links:UAX! webside

                                                                            UAX! blog

 

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Contact information:
(+420) 556 711 888
(+420) 556 768 288
(+420) 735 704 070

icentrum@novyjicin.cz
http://www.icnj.cz/

Address:
Masarykovo nám, 45/29
Nový Jičín 741 01
Česká republika

GPS:
N 49° 35' 39.184''
E 18° 0' 29.756''

Opening hours:
Po–Pá: 8:00 – 17:00
So, Ne: 9:00 – 16:00
Svátky: 9:00 – 16:00

This project was co-financed by provision of 20,000 CZK from the budget of the Moravian-Silesian Region, support of TIC in the Moravian-Silesian Region for 2013.

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