Since 19 December 2011, the Nový Jičín Visitor Centre - the town of hats has been an organisational component of the town of Nový Jičín on the basis of a charter issued by the town council. It operates in the Laudon House on Masaryk Square No. 45 in Nový Jičín.

It significantly contributes to the development of tourism, the promotion and presentation of Nový Jičín at home and abroad and to the cultural and social life of the town. It also spreads cultural tradition in the form of experiential tourism and provides comprehensive tourism services to visitors in an informative, educational and entertaining way.

With its exhibitions and services, the visitor centre is located at the intersection of the city's potential with its continuous hatmaking tradition and the existence of a working factory.

Nový Jičín Visitor Centre - the city of hats:

• is an organizational unit of the town of Nový Jičín
• offers comprehensive services in tourism - TIC, public transport
• in the building you can visit an interactive exhibition of hats and General Laudon
• there is a hat shop and a stylish café
• holds the record for the largest sculpture in the Czech Republic created using 3D printing
• there is a multimedia game Become a Hatter
• there is wheelchair access throughout the building
• there is a children's playroom in the exhibition
• it is open all year round, seven days a week
• offers programmes for the public as well as for kindergartens and primary schools
• offers team-building activities
• disc golf discs and trekking poles for hire
• offers the possibility of renting audio guides - on request at the TIC reception (ČJ, PL, AJ)
• is the organizer of the Nový Jičín fairs and the Pivobraní festival

Sections of the Nový Jičín Visitor Centre

• Head of the Nový Jičín Visitor Centre
• Tourist Information Centre and public transport
• Expositions and marketing of tourism (Exposition of hats and General Laudon)
• Promotion and economic activities
• Foreign relations

Staff contacts can be found here

Opening hours can be found here